The NFL

Official betting, also known as live betting or in-play wagering, is a popular way to bet on the National Football League (NFL). These bets are typically placed during the course of a game and give bettors an opportunity to follow the action and take advantage of in-game adjustments made by the teams.

The MLB

Major League Baseball (MLB) has an anti-gambling rule known as “Rule 21.” Anyone involved in a major league baseball team is banned from gambling on games or tournaments in which the team is participating. These individuals include players, umpires, managers and coaches.

Sportsbooks

As more states pass laws to legalize sports betting, sportsbooks are relying on a variety of marketing strategies to increase awareness and revenue. These strategies range from sponsorship deals with sporting events and sports teams to celebrity endorsements.

TV broadcasters

As the popularity of sports gambling increases, many television stations are now including betting information in their shows and mentioning bets during live games. In some cases, personalities on sports shows make picks based on the spread or moneyline.

Sportsbooks and leagues collaborate

A growing number of US sports leagues have teamed up with sportsbooks to establish partnerships that allow them to use official league data in live betting and prop betting. These partnerships are beneficial for both parties.

NCAA member institutions

As collegiate sports continue to expand in popularity, more and more college athletics programs are seeking partnerships with sportsbooks. These partnerships, which allow for the licensed use of official league data and branding, have become a popular option for sportsbooks as a means of increasing name-brand recognition and revenue streams.