In the past few years, the NFL has worked with sportsbooks and betting operators to infuse their broadcasts with gambling content. By incorporating betting into the game experience, the NFL hopes to earn $270 million in revenue this year. However, the NFL can opt out of the deal after the third and fourth years.
Official betting partnerships have been popping up all over the news, giving industry giants a chance to partner up. These partnerships are not just one-off deals – they’re big portfolios of relationships with a variety of stakeholders. DraftKings, for example, has signed a series of deals with sports organizations, leagues, and events to build a strong presence across multiple states.
The NFL analyzed the situation and concluded that an ideal sports betting law would include substantive licensing requirements, create clear markets, and protect consumers. In addition, it would ban the betting of insiders and place the onus on operators to prevent insider betting. However, to make it work, the NFL would need the support of all 32 owners of NFL teams. The owners fall into four groups.
The MLB postseason also brings a new level of betting action. The postseason consists of 10 teams: five teams from the American League, five from the National League, and four Wild Card teams. All of the regular season betting markets are included, but some sportsbooks will create additional postseason betting markets. They’ll also likely offer different promotions that apply to the MLB Playoffs.