During the last two years, the NFL has made a few significant moves with regard to official betting. These include partnerships with sportsbooks, new gambling content, and video licensing. The NFL also is protecting itself from corruption, as well as providing training for players.
MGM Resorts International is the largest sportsbook operator in the U.S. and one of the first partners to sign an official betting agreement with the league. It has been around since 1984. The company has forged partnerships with MLB and several popular sports teams. The Giants, Reds, Knicks, and Rangers all signed official betting deals with the company in 2021.
MGM also became an official sportsbook partner with the NHL. The league is in the midst of a multi-year partnership with the Detroit Tigers. The company has also been named an authorized gaming operator for MLB.
The MLB playoffs feature all of the regular season betting markets, along with several playoff betting markets. This is a particularly attractive proposition for sportsbooks. The league has worked to create a data-powered solution that allows sportsbooks to take bets on every lap of every race. The product includes over 25 in-race bet-types.
The NFL has also partnered with an analytics firm. This gives the NFL a more accurate understanding of how fans prefer to place bets. It also allows the NFL to test international video licensing. The league would put the onus on operators to prevent insider betting.