The NFL is preparing to launch official betting on its games this fall. A multiyear deal between the NFL and DraftKings, FanDuel, and Caesars Entertainment will give these companies exclusive access to the league’s content. The new partnership will allow betting content to be featured in the NFL Network’s broadcasts this fall. The deal is expected to last five years, though the NFL is free to terminate the partnership at any time.
The NFL wants to enact a law regulating sports gambling that would create clear markets and protect consumers. The ideal legislation would require operators to obtain league data and rely on the results to resolve bets. The NFL would also ban insider betting and place onus on operators to prevent it. To make this happen, it needed the support of the owners of all 32 NFL teams. These owners fell into four groups. The first group consists of teams that operate on a local level.
The other group, PointsBet, has a multi-year partnership with the MLB. The partnership will be visible in Coors Field and will include signage. The company will also select a fan to throw the ceremonial first pitch before baseball games. PointsBet signed a five-year sponsorship agreement with the University of Colorado, which was the first-ever partnership between a sports betting operator and an NCAA Division-I athletic program outside Nevada.