Official betting partnerships are a growing trend in the sports betting industry. These agreements bring together the industry’s biggest players and give them the opportunity to collaborate. In addition to traditional betting, these partnerships offer resources to bettors including educational guides on problem gaming and tools to self-exclude for a period of time. Support and assistance services provided by organizations such as the American Addiction Centers and the National Council on Problem Gaming can also be found through these companies. In addition to providing support services and resources, these sites also guarantee the fairness of games and honor bets made by their customers. They also offer protections under the law, which makes them an attractive option for those who may need help with gambling addiction.
While some sports leagues are opting out of official betting partnerships, others are making the decision to join this new business model. The NFL has already signed a multi-year agreement with FanDuel, DraftKings, and Caesars Entertainment to become official betting partners. The agreement allows these companies to have exclusive access to NFL content, including game results, and odds. This relationship will allow these companies to integrate betting content into NFL Network broadcasts starting this fall.
The PGA TOUR has also entered a marketing deal with bet365, a UK-based company. This marks the company’s first partnership outside North America. It will provide betting odds on leaderboards, player pages, and TOURCast, which offers 3d renderings of every shot. The agreement also includes rights to use the TOUR’s marks and advertising on its media and partner platforms.