The NFL is the last American league to sign official betting deals. They have announced a five-year partnership with three sportsbooks and are expected to give them access to official league data in exchange for tying their brand to statistics. If the deal works out, the NFL will earn almost $1 billion in betting revenues, with a three-year opt-out option. But it’s not clear if this agreement will be a good fit.

Earlier this year, Rush Street Interactive announced a deal with BetRivers Louisiana Sportsbook. The partnership with the NBA will allow the operator to use official trademarks in its mobile and brick-and-mortar sportsbook locations. DraftKings also won a multi-year deal with the NBA to gain access to official league betting data. The NBA also enlisted the services of Genius Sports and Sportradar to provide the league’s betting data.

The PGA TOUR also signed a partnership with the sportsbook company, theScore Bet. The deal includes the rights to offer live odds on the PGA Tour’s digital platform and to distribute highlights for FanDuel bettors. The PGA TOUR is committed to improving the fan experience on their website and in their mobile apps. The new agreement will allow BetMGM to reach more people and improve their online betting experience. It isn’t surprising that this partnership will help the PGA Tour improve its digital offerings, as betting is the lifeblood of sports.

Another exciting announcement in Colorado sports betting is WynnBet’s multi-year partnership with MLB. As the official Colorado sports betting partner, WynnBet will have signage at Coors Field and will choose fans to throw ceremonial first pitches before games. Another notable partnership is between PointsBet and the University of Colorado. This sponsorship marks the first partnership between a sports betting operator and an NCAA Division I athletic program outside of Nevada.