The NFL is the last American sports league to sign an official betting agreement. The league recently announced three sportsbooks as official betting partners, giving them access to official league data. In return, they’ll promote their relationship with the league and tie their brands to stats from games. If the five-year deal holds up, the NFL will earn almost $1 billion. However, if it doesn’t, the league can opt out of the deal. In the meantime, sportsbooks can continue offering traditional betting options.

In a three-year marketing agreement, the PGA TOUR has named bet365 as its official betting operator outside North America. The agreement will give the online sportsbook the exclusive rights to display odds on its leaderboards, player pages, and the TOURCast, a new 3D rendering of every golf shot. The agreement also allows bet365 to advertise within the PGA Tour’s media and partner platforms. This new deal will further boost the company’s already strong presence in golf.

The NHL has also signed multiyear deals with FanDuel and BetMGM. The companies have previously become the league’s official betting partners. They’ll also continue to offer custom content on NHL-controlled media channels. The partnership has the potential to expand to other sports, as well, because the companies have vast amounts of data on their competitors. This means that sportsbooks and fans can make the right bets. But how do you choose the right betting partner?