Having an official betting partnership with a major sports league can be a lucrative endeavor. It offers companies the chance to align on a common vision while equipping one another with complementary components. These partnerships can also include more than meets the eye.
The NFL and the NBA have joined forces to offer daily fantasy sports, and MGM Resorts International, the world’s largest sportsbook operator, has signed a deal with the NHL as an official betting partner. In addition, the NFL and the Australian Football League have forged international sportsbook sponsorships. The NFL expects to generate $270 million in revenue this year from official betting.
A number of other sports leagues and teams have forged official betting partnerships. Baseball has signed up a major operator to be its official betting partner, and NASCAR will have its own bookmaker. Betway has signed partnerships with six NBA/NHL franchises.
A new partnership between NASCAR and Fubo Sportsbook will offer fans an in-game betting experience. The two will also collaborate to expand in-game wagering options. They will also provide fans with betting data for league statistics and game highlights.
The MLB will partner with BetMGM to provide fans with betting information on upcoming games. In addition, BetMGM will also become an official betting partner with Madison Square Garden and the Rangers in November 2021. The MLB will also present a digital baseball show and present sponsorship for the digital baseball show.
The PGA TOUR has also signed a three-year deal with bet365 to provide fans with betting data on upcoming events. Genius Sports and Sportradar will provide league statistics and game highlights. The PGA TOUR also has a strong integrity program.