NFL teams have made official betting partnerships with DraftKings, FanDuel and Caesars Entertainment for the 2018-19 season. The new agreement gives all three companies access to exclusive NFL content, paving the way for betting content to be integrated into NFL Network broadcasts this fall. The NFL hopes to generate $270 million in gambling revenue this year. Official betting partnerships are one way the league plans to increase revenue from its games. Here are the top reasons why the NFL is making official betting partners.

In 2018, when sports betting became legal across the U.S., the sport was an obvious fit. To make it easier for sportsbooks, NASCAR needed an official data product and betting solution. The result was a first-of-its-kind official sportsbook product that allows sportsbooks to take bets on every lap of each race. Using this product, NASCAR fans across the regulated states have a high-quality, live experience while betting on their favorite races.

PGA TOUR and FanDuel have extended their partnership through 2024. The agreement allows both companies to use their brand and marketing assets to provide odds-based content to fans. The deal also includes rights to distribute highlights to FanDuel bettors. With this agreement, both organizations are able to provide fans with the best golf experience possible. And, the two companies will also work together on the development of a new branded fan experience.