The NFL is the latest major sports league to sign official betting deals with sportsbooks. The NFL announced three sportsbooks in April as official betting partners. The deals give these sportsbooks access to official league data, and allow them to tie their brands to statistics. If the five-year deal goes through, the league will receive nearly $1 billion in revenue, but it has the right to opt out if it does not generate revenue. In addition to the official league data, the NFL can also promote its relationship with these sportsbooks through marketing, promotions, and other means.
Despite being one of the fastest states to legalize sports betting, Arizona launched its first sportsbook in August 2019. While other states took more than three months to launch their sportsbooks, the state was one of the first to move quickly. Governor Kim Reynolds signed the legislation in January. As a result, the sportsbook industry opened in Arizona on Sept. 9, and the state’s first sportsbook was in the Phoenix area. Similarly, the official betting partners of the Arizona Cardinals and UA are both able to offer sports betting on their websites and on their mobile applications.
The NFL also outlined what would constitute an ideal sports betting law. It would include substantive licensing requirements for operators, create clear markets for betting, and protect consumers. Additionally, it would prohibit insider betting, and place onus on operators to prevent it. Ultimately, the NFL sought the backing of 32 NFL team owners. The owners were divided into four groups: NFL owners, MLB owners, and NFL executives. For the legislation to pass, all of these groups would be required to abide by its requirements.