NFL has joined the growing list of sports leagues and organizations that have embraced gambling. While the Professional and Amateur Sports Protection Act (PASPA) imposed a ban on betting in most states, the league is now licensing video and data internationally to sportsbooks. Several more states are poised to legalize sports betting later this year.
As the NFL moves cautiously into sports gambling, it has made numerous partnerships with betting operators. It has also forged partnerships with governing bodies, like the National Council on Problem Gambling, to protect against corruption.
The NFL has worked to develop a robust integrity program. This includes providing training to its players and players’ families on how to handle gambling. In addition, the NFL has signed off on several deals with firms like FanDuel and DraftKings, which will create odds-based content for fans.
The NFL has been studying the legalization of sports betting for some time. Last summer, the league spoke with a variety of stakeholders, including media companies, gaming operators, and governing bodies. They wanted to know what laws were necessary for them to move forward with legalized betting.
After a lengthy research process, the league forged several relationships with betting operators. It licensed video and data abroad and made its first international sportsbook sponsorships. Later this year, it plans to launch a mobile sports betting platform.
Among the league’s partners are DraftKings and MGM. These two companies are official daily fantasy sports partners of MLB and the NBA.