Official betting is a form of betting on sports where the league, team, or event is the official bettor. A league or tournament’s official betting partners are often a huge portfolio of extensive relationships. They are formed when companies that share a common vision come together in a mutually beneficial partnership.
The NFL has forged partnerships with sportsbooks and operators. During the past three years, these partnerships have rapidly expanded across the U.S. Several states have taken the first bets, and several more are expected to do so in the near future.
Despite the ban on sports gambling nationwide, the United States Supreme Court overturned the Professional and Amateur Sports Protection Act in 2018. This decision opened the door for the NFL to explore legalized betting markets.
The league sought the advice of gaming operators, as well as state and governing bodies. These entities spoke to the league about the benefits and pitfalls of legalized betting.
Ultimately, the NFL concluded that the best course of action was to create legislation that protected consumers and created clear markets. It also provided gambling-related training to players. While this was not a comprehensive solution, it gave the NFL the ability to protect against corruption.
Currently, the NFL has struck deals with three official betting partners. DraftKings, FanDuel, and Caesars. All three have agreed to an expansive range of deals.
NFL sportsbooks are permitted to sponsor team-branded betting lounges at stadiums. Last year, the league began to offer gambling-themed simulcasts. In addition, free-play games have been added to the bottom of the screen.