In an effort to boost its revenue, the NFL has made official betting a part of its business strategy. The league signed agreements with DraftKings, FanDuel, and Caesars Entertainment to provide exclusive NFL content for their betting partners. The NFL expects to make $270 million this season from the partnerships.
The deal also includes a multi-year content and marketing deal. The two companies will collaborate on various marketing and advertising initiatives. The partnership will feature prominent BetMGM signage at GEHA Field, as well as featured content on the Chiefs’ digital channels. In addition, the two companies will offer game day prizes and experiences to fans.
Since the Supreme Court decision legalized sports betting in some states, the sport has seen huge growth in wagering. The amount of money wagered with PGA Tour official betting operators increased 50 percent in 2020, and the number of bets placed by fans increased by 40 percent in the same period. And that growth is only going to continue. But as this new market grows, interesting questions arise, such as what golf betting will look like in the future and how it will impact the Tour’s business.
While some sports leagues have banned gambling, the NFL has made an effort to protect its fans. It requires its players to receive gambling-related training, and uses best-in-class monitoring and investigation tools.