This season, the NFL will have official betting partners. The league announced a deal with DraftKings, FanDuel and Caesars Entertainment to integrate betting content into NFL Network broadcasts. The NFL expects to earn $270 million in revenue from its gambling deals this season. But how will the league monetize the additional revenue? And will fans be interested in betting on their favorite teams? We will soon know. Read on to learn more.
NASCAR: A startup from Harvard that makes verbal bets official and calculates point spreads is the perfect partner for the team. The company was founded by former Harvard classmates. The sportsbook will have an exclusive presence at Nashville SC’s new stadium, and it will set up activation tents throughout the stadium. A variety of betting products will be available, including bets on the winners and losers of each team. With a range of betting options, fans can bet on their favorite team and win a variety of prizes.
PGA TOUR and bet365 have partnered in a three-year marketing and content deal. In addition to becoming an official betting operator, the partnership will allow bet365 to use the PGA TOUR brand outside of North America. As the official betting operator of the PGA Tour, bet365 will be able to offer the PGA Tour’s official betting markets in the UK and Ireland. In addition, the partnership will allow the company to advertise through TOUR partner platforms and in its own media.