NFL teams have partnered with sports betting companies for a more direct connection with the game. The NFL signed multiyear deals with DraftKings, FanDuel, and Caesars Entertainment to provide betting content for NFL Network broadcasts. However, the league has yet to designate official betting partners. The NFL expects betting content to be incorporated into NFL Network broadcasts in the coming fall. This partnership between NFL and the betting industry is one of the biggest in the sports industry.
Official betting partnerships between sports leagues and operators have exploded across the US in the last three years, with nearly two dozen states already accepting bets. While the industry is still in its early stages, sports leagues, operators, and fans have generally welcomed the development with open arms. This article will explore how these partnerships can benefit sports leagues and fans alike. In this article, we’ll discuss some of the key strategies these partners are using to build fan engagement around official betting partnerships.
In addition to the new official betting partnership, bet365 has signed a three-year marketing deal with the PGA TOUR. This agreement makes it the first time that a company outside of North America will serve as an Official Betting Operator. The UK-based sports betting giant will provide exclusive odds on leaderboards, player pages, and TOURCast, which is an interactive 3d rendering of each shot in every tournament.