This season, NFL fans can bet on games with their favorite teams through official betting partners. This fall, Caesars Entertainment, DraftKings, and FanDuel have signed multi-year agreements to offer betting content during game broadcasts. The partnership allows the sportsbooks to get official league data and promote their relationship with the league. If the deal lasts five years, the league will get nearly $1 billion in revenue, and it will also provide advertisers with a way to tie their brands to player statistics.
To keep their customers happy, NASCAR is now offering betting. The team recently signed an agreement with Bally Sports to open a sports betting lounge at FirstEnergy Stadium. To promote the game, Bally Sports is also working with the Cleveland Cavs. While most states allow sports betting, some may require that you register in person. The sports betting lounges at the regulated state’s stadiums are located in designated areas. Therefore, you can always access their services if you are in the state where the sports betting is legal.
As part of the marketing deal, the PGA TOUR announced that the UK-based gambling firm bet365 will become the first Official Betting Operator outside North America. The partnership also includes exclusive rights to display odds on leaderboards and player pages, as well as through the TOURCast, which features 3d renderings of every shot. The agreement is expected to last for three years. During this time, bet365 will have exclusive access to the TOUR’s TOURCast service, which allows customers to view and bet on the tournament.