The NFL is one of the last major sports leagues to sign official betting deals. The league recently announced that three sportsbooks will become NFL official betting partners. The partners will receive official league data, promote their relationship with the NFL, and tie their brands to betting statistics. If the five-year deal works out, the NFL will receive nearly $1 billion in revenue from the partnerships. If the NFL decides to sever the ties after three years, the league will have a right to terminate the agreement.

The NHL has also signed multiyear partnerships with FanDuel and BetMGM. These companies will continue to be the exclusive daily fantasy partner of the league, extending their partnership to Canada where sports wagering is legal. The two companies will also continue to receive custom content on NHL-controlled media channels. This is a win-win situation for everyone. In addition to offering the latest NHL games, the partnerships will benefit players from other sports as well.

The PGA Tour and DraftKings have also established a multi-year marketing and partnership. During the Memorial Tournament, betPARX plans to provide fans with branded fan experiences and enhance the fan experience. The company first entered the golf market through the Memorial Tournament, and has leveraged its influence to become the official betting partner of the PGA Tour. They will have access to PGA Tour marks, intellectual property, and video highlights.