The NFL is finally getting around to making official betting partners. The league has signed multiyear deals with DraftKings, FanDuel, and Caesars Entertainment, giving them exclusive access to NFL content and paving the way for betting content to be integrated into NFL Network broadcasts this fall. Until now, sports betting companies have been working with leagues to create their own official betting products.
The NFL has been working on a comprehensive set of regulations for sports betting, which includes a mandatory licensing system, clear markets, and protections for consumers. The NFL wants to prevent insider betting, and it wants operators to be responsible for keeping the integrity of sports betting operations. However, in order to make this work, it will have to gain the backing of all 32 NFL team owners.
While it is possible to find sports betting content on television, networks are wary of alienating casual fans. That is why ESPN Plus are testing out sportsbook simulcasts, but it is not clear if the content will affect their main telecasts. In the meantime, Wingo predicts that in the future, sports betting analysts will be included in TV broadcasts.
Caesars Sportsbook is another company eyeing aggressive expansion. Its racino in Northfield is home to a variety of betting markets. The New York Mets, meanwhile, are partnering with Caesars Sportsbook in the city. Caesars will open a sportsbook lounge in Citi Field, and it will also offer legal online sportsbooks as well.