This season, the NFL will have official betting partners. The league has partnered with DraftKings, FanDuel, and Caesars Entertainment. As part of this deal, the three companies will get exclusive access to NFL content and will be able to integrate betting content into the NFL Network broadcasts this fall. As an official partner, the NFL gets exclusive data about its games and teams, and can also promote its relationship with the league. The league will receive nearly $1 billion in revenue if the partnership is successful, but can opt out after three years.
In 2018, sports betting was legalized in the U.S. for the first time. In preparation for this, the teams involved in the tournament needed a betting solution and an official data product. The companies collaborated to develop the first official sportsbook product in the industry, which includes over 25 in-race bet types, including drivers, teams, and drivers. The official data-powered solution allows sportsbooks to offer highly engaging live betting experiences to fans in regulated states.
The NFL’s ideal sports gambling legislation would include substantive licensing requirements and protect consumers. In addition, the league would require sportsbooks and other gambling operators to use data provided by the league to settle bets. It would also ban betting by insiders and place an onus on operators to prevent insider betting. To make the new betting system a reality, the NFL would have to win support from the owners of the league’s 32 teams.