Several sports leagues have entered into official betting partnerships in the last year, giving betting operators and other industry movers and shakers the chance to work together. These relationships range from one-time partnerships to extensive portfolios of relationships. The result is a smorgasbord of opportunities for both sides. Ultimately, the goal of these partnerships is to find common ground, but this is only the beginning.
The PGA TOUR, one of the most recognized golf tournaments in the world, has partnered with a number of companies to launch an official sports betting product. These include Genius Sports and IMG ARENA, both of which license live scoring data. The TOUR also established an integrity program. In addition, the PGA TOUR is a platinum member of the National Council on Problem Gambling.
The NBA has a multi-year deal with DraftKings. The company will be the league’s first authorized sports betting operator. The company will use the league’s trademarks, logos and data in its mobile app, as well as on its physical sportsbook locations. In return, DraftKings will receive exclusive access to league data and will be able to use TOUR media, highlight clips and pregame betting programming. In addition, the company will be the league’s first authorized daily fantasy game provider.
NASCAR, on the other hand, has a data-powered solution that allows sportsbooks to take bets on every lap of every race. This solution is the first of its kind and gives fans across regulated states a highly engaging live experience.