Sports betting became legal in the United States in 2018, so NASCAR needed an official betting and data product. The two organizations partnered to create the first-of-its-kind official sportsbook product, which includes over 25 in-race bet types. The result is a highly engaging live experience for fans in regulated states.
The NFL and other major sports leagues are making their gambling content available to fans through partnerships with betting operators. This allows fans to place bets during games and broadcasts while watching the game. This is expected to generate an estimated $270 million in revenue this year. However, the NFL’s partners are taking it slow. The league’s research has shown that fans are most comfortable with sportsbook apps, rather than in-stadium betting kiosks.
Official betting partnerships are also a good way to bring industry players together. The companies involved in the partnerships ensure that players have an equal opportunity to win and lose. The partnerships also include links to support services and tools that allow customers to self-exclude for a set period of time. These partnerships also provide legal protections for players.
One company that is looking to expand its sports betting business is PointsBet. The company has announced a partnership with the Detroit Tigers, which will last until the 2020 season. The partnership will allow the sports betting company to use MLB data, team marks, and logos. In addition, it will have branding at Comerica Park and access to advertising on the Tigers’ radio network.