NFL has signed deals with DraftKings, FanDuel, and Caesars Entertainment to become official betting partners this fall. The companies will get exclusive access to NFL content and will market their brands in conjunction with NFL broadcasts. The NFL expects to generate $270 million in revenue this year. The NFL has the option to opt out of the partnership in years three and four.
The deal is worth up to $300 million. The PGA TOUR and bet365 will also be promoting the partnership. The agreement will continue through July 2020. The agreement will include the rights to bet on the tournament. The new partnership also gives bet365 the rights to use PGA TOUR marks and advertise on the tour’s media and partner platforms.
In addition to these deals, PointsBet is also working with other sports leagues to offer betting on their games. The NBA and the XFL have partnered with the company, and other leagues may follow. The deal will allow fans to place bets on their favorite sports team. The official betting solution for these sports will be launched in the fall of 2018.
Since the Supreme Court ruling legalized sports betting in many states, the sport has exploded in popularity. Official betting on golf has grown by 50 percent in the past two years, and the number of bets on the Tour is expected to grow even more in the future. The future of golf betting is still unknown, but interesting questions are being asked, including what kind of betting the Tour will offer and how it will impact the overall Tour’s business.