NFL is the last major American sports league to sign an official betting deal. The league recently announced that three sportsbooks will become NFL official betting partners. NFL betting partners will have access to official league data, which they can use to promote their relationship with the league and tie their brands to statistics. If the five-year agreement is upheld, the NFL will receive nearly $1 billion in revenue. If not, it has the option of opting out. It’s unclear what this means for fans.
The partnership with Caesars Sportsbook also benefits NASCAR fans and sportsbooks. A sportsbook lounge at the Pagoda Plaza will offer enhanced seating and racing games, as well as branded giveaways. The deal benefits the sportsbook and Indianapolis Motor Speedway alike, as Caesars Sportsbook gets exclusive rights to the Indianapolis Motor Speedway’s logos and social media assets. Fans will also be able to take advantage of exclusive speedway experiences through their Caesars Rewards loyalty program.
The agreement will provide bettors with a platform for placing wagers on the competition. In addition to providing a platform for the betting community, the partnership also allows bettors to access exclusive PGA Tour marks and intellectual property. The company will be able to use video highlights to promote the tournament. The PGA Tour has a history of partnering with bettors who are seeking the edge on the field. While betting is not legal in many states, it is legal in more than 60 countries.