The NFL is introducing official betting partners this season. The league has signed multi-year deals with DraftKings, FanDuel, and Caesars Entertainment, and these partnerships will provide exclusive access to NFL content, paving the way for the integration of betting content in NFL Network broadcasts this fall. In the meantime, fans can wager on games from the official betting sites in real time, making the games more exciting than ever before. But the NFL has no leverage over the sportsbooks that use its official betting data.
The NBA has not yet made any official betting deals, but the league’s rules have not made it impossible for licensed sportsbooks to display its logos on oddsboards. The NBA’s new deal with MGM does not preclude other sports leagues from following suit. In fact, William Hill U.S. CEO said that he receives calls every day from teams seeking sponsorship deals with his company. But he warned that such deals will create confusion among fans.
The PGA TOUR’s partnership with BetMGM has boosted its reputation. The sportsbook’s iOS and Android mobile apps feature the latest betting odds and enhanced betting offers. In addition, the PGA TOUR has partnered with Genius Sports and IMG ARENA to license live scoring data. It also has become a platinum member of the National Council on Problem Gambling. It also aligns itself with the American Gaming Association and Have A Game Plan campaigns.