It is very rare to find an American professional sports league that does not have an official betting partnership. The NFL is the latest to join the fray, announcing three sportsbooks as official partners. In exchange for official league data, these betting partners can promote their relationship with the league and tie their brands to statistics. If the five-year agreement sticks, the league will get nearly $1 billion, but it does have the right to opt out after three years.
In addition to the NFL and NBA, the NHL is also expanding its partnership with sportsbooks. The NFL and Genius Sports have both made their betting sites official, providing users with exclusive content and data from Next Gen Stats. You can find their apps on the NBA official website, under the “NBABet” tab. This partnership is also expanding to Canada, which legalized sports wagering in July. NHL-approved betting partners will continue to receive custom content across NHL-controlled media outlets.
The new partnership between Betfair and Palmeiras is the first of its kind, and the partnership will span digital and physical platforms. The new partnership will include a betting widget on Palmeiras’ women’s team’s kit, as well as a range of other marketing and sponsorship initiatives. Both parties will also work together to improve fan experiences. With this new partnership, the oddsmakers and Palmeiras have a lot to celebrate. There is no better way to show support for a team than by backing them with bets!