NFL is integrating sports betting into the NFL experience this fall. A multiyear deal between the league and DraftKings, FanDuel, and Caesars Entertainment grants the companies exclusive access to NFL content, and paves the way for betting content to be incorporated into NFL Network broadcasts this fall. But before the league and betting companies can implement such a deal, more information is needed about the new partnership. Here’s what you should know.
In addition to their joint marketing campaign, betPARX plans to offer branded fan experiences during the Memorial Tournament, one of the most popular golf events. The company entered the golf market by sponsoring the Memorial Tournament and has leveraged that influence into becoming the official betting partner of the entire PGA Tour. Its rights will include the PGA Tour’s intellectual property, trademarks, and video highlights. In addition, the Tennessee Lottery has approved 12 betting apps, with nine having launched.
The league recently cut a deal with an analytics firm to license official video and data to sportsbooks. They also tested video licensing overseas. This is the first time that a league has entered a partnership with an international sportsbook. Its official betting policy should make sports betting more widespread and easier to access. It will ensure that bettors can make informed decisions when placing their bets. In short, betting on sports games is now an unremarkable part of professional sports in the US.