NFL fans will soon have more ways to bet on the big games. The league has announced that three sportsbooks are now official betting partners. In return for the data, they’ll promote their relationship with the league and tie their brands to certain statistics. The five-year deal is worth nearly $1 billion if the two parties stick to their agreements. If not, they can opt out after three years. Official betting partners will also get exclusive access to league content.
The partnership also includes a multi-year marketing agreement, which makes bet365 the first “Official Betting Operator” outside of North America. This deal will give bet365 the exclusive rights to display odds on the leaderboards and player pages, including the popular TOURCast, which gives viewers a virtual tour of every golf shot. The deal will also allow bet365 to offer its services in Ireland, Australia, and the UK.
In addition to offering the official betting rights, Nashville SC has also signed a partnership with Wagr, a social marketplace startup. The company is launching a platform to make verbal bets official and calculate point spreads. Using data provided by the league, fans can bet against friends and family. Wagr was founded by former Harvard students, and will have an exclusive presence at the new stadium of Nashville SC. It will also open activation tents for fans to place their bets.
In New York, sports wagering is legal. Licensed sportsbooks will launch by July 7, 2022. The state will regulate the industry and regulate each one. This will increase competition and make it easier for players to place their bets. Currently, there are nine sportsbooks licensed in the state. As of today, the state has nine online sportsbooks. But that’s not the end of it. There’s plenty more to see in the upcoming months.