The NFL is one of the last major American sports leagues to announce official betting deals. This year, the league announced three sportsbooks would be official betting partners. By signing these deals, sportsbooks will gain exclusive access to NFL content and promote their relationship with the league. These deals can also help tie brands and other marketing efforts to stats from the games. If the five-year deal works out, the NFL will receive nearly $1 billion in revenue. If not, it can opt out after three years.
Score Media and Gaming Inc., a TSX and NASDAQ-listed company, will launch an official betting operation in Canada. The deal is expected to be finalized in late 2019 when the company receives all necessary regulatory approvals. The announcement of this partnership is significant because it will allow the company to expand its reach into more markets. With the agreement, bettors can now wager on any PGA Tour event through a single website.
The NFL and NBA have also announced official betting deals with MGM and Wagr. These deals are not dictated by gaming regulations, but they do allow sportsbook operators to use logos associated with the leagues. Other sports leagues may also pursue similar deals. According to the CEO of William Hill U.S., his company receives daily calls from teams seeking sponsorship deals. For now, the NFL and NBA have been the only two major sports leagues to partner with betting companies.