Sports betting partnerships are a popular way for big-name brands to get involved in the sports betting industry. They help companies like NASCAR connect with fans while they are watching their favorite races. With the launch of official betting products, sportsbooks have access to over 25 in-race bet types. This allows fans across regulated states to have a more engaging live experience.

In addition to betting sites, the NFL also has partnered with bookmakers to incorporate gambling content into its broadcasts. The league expects to generate at least $270 million in revenue this year. Whether or not this revenue is a good idea is up to you, but if it isn’t, you can’t go wrong with the latest news.

A few states have legalized sports betting in a variety of sports, including baseball and football. But others have been slower to implement the market. Most states take six months to a year from legalization to the launch of betting sites. While legal sports betting is available in Nevada, many other states have yet to follow suit.

Though legalization has been a long road, there are many operators ready to step in as the industry grows. Unlike the Wild West, a legal sports betting business must meet a stringent set of criteria.